Home / Paid Media Architecture Audit
Gate 01 · Highest Search Intent

Your paid acquisition is underperforming. The audit tells you why in five days.

A $2,500 fixed-scope audit. Five business days from access granted to delivery. Output is a written audit of every active paid channel, a 45-minute strategy call, and a 30-day implementation roadmap your team can execute in-house.

Built for Series B fintech Heads of Growth. Applies to Marketing Directors, growth leaders at B2B SaaS, AI companies, healthcare networks, and similar paid-media owners at companies spending $10K+/month.

// Specification

Paid Media Architecture Audit

Investment$2,500 flat
Timeline5 business days
Audit scopeAll active channels
Strategy call45 minutes
Roadmap30-day priorities
Min spend$10K/mo active
Request the Audit →

The Paid Media Architecture Audit is a $2,500 fixed-scope engagement delivered in 5 business days. The audit covers every active paid channel (Google Ads, Meta, LinkedIn, Reddit, TikTok, YouTube, programmatic), analyzes unit economics and attribution, and produces a 30-day implementation roadmap. For companies spending $10,000 or more per month on paid media.

Buyer Decision Map

When paid media needs diagnosis, not another optimization pass.

The audit is for the moment when campaign management is active but confidence is low. The buyer needs to know whether the waste is in channel setup, attribution, offer, landing page, or the strategy above the account.

Buyer doubt

“Is the platform wasting money?”

The audit separates platform mechanics from commercial mismatch. Sometimes the account is messy. Sometimes the account is fine and the offer is wrong.

Hidden risk

Cheap leads can be expensive.

Lead volume is not proof. The review traces spend to qualified pipeline logic so the team can stop rewarding campaigns that create activity without revenue probability.

Human concern

“Will this blame my team?”

No. The audit is vendor-neutral and channel-neutral. It identifies where the system is leaking, not who to blame for the leak.

Next action

What changes after five days?

You get the stop/keep/fix list, attribution reality-check, landing page priorities, and the sequence for the next 30 days.

Decision rule
Buy this when spend is material enough that guessing for another month costs more than getting the account and funnel diagnosed.
What The Audit Covers

Every channel you are running. Nothing excluded.

The audit scope is determined by your active channels, not a fixed checklist. If you are running it, we audit it. If a channel has been paused but shows attribution signal, we examine whether it should be revived.

01

Google Ads

Search · PMax · Demand Gen · Display · YouTube
02

Meta

Facebook · Instagram · Advantage+
03

LinkedIn

Sponsored content · conversions tracking · account-based targeting
04

Reddit

Community targeting · keyword targeting
05

TikTok

Performance · Spark Ads · creator partnerships
06

YouTube

In-stream · Shorts · Demand Gen
07

Programmatic

Google DV360 · The Trade Desk · StackAdapt (programmatic DSPs)
08

Attribution

GA4 · platform native · marketing mix modeling
The Five Days

Fast. But structured.

Day 01

Access and intake

Platform access granted. Kickoff call. Initial data pull across all active channels.

Day 02

Channel-level audit

Account structure, targeting, creative, bid strategy examined per channel. Red flags logged.

Day 03

Cross-channel analysis

Attribution reality-check. Budget allocation audit. Unit economics rebuilt. Channel ROI ranked.

Day 04

Synthesis and priorities

Written audit drafted. 30-day implementation roadmap sequenced. Priority ranking finalized.

Day 05

Delivery and call

Written audit delivered. 45-minute strategy call. Roadmap walkthrough. Questions answered.

What You Receive

Three deliverables. Five days.

1

Written audit

Channel-by-channel performance analysis with attribution reality-check, account structure audit, creative review, and unit economics breakdown.

45min

Strategy call

Live walkthrough with the audit lead. Questions answered. Recommendations pressure-tested against your constraints.

30d

Implementation roadmap

Top 5-10 priorities sequenced across 30 days with owners, budget impact, and expected outcomes. Designed for in-house execution.

3.4x
Representative Case

Series B fintech. ROAS rebuilt around compliance constraints.

Active monthly spend: $180K across Google, Meta, and LinkedIn. The audit identified a channel mix optimized for cheap impressions rather than qualified applications, and compliance-driven creative rejection suppressing top-of-funnel.

The 30-day roadmap restructured the channel portfolio around qualified-application cost, rebuilt creative under compliance-first constraints, and reallocated 40% of the LinkedIn budget into high-intent Google Search.

ROAS 1.2x → 3.4x · 90 days · cost per qualified lead down 47%
Is This The Right Gate

Who the audit fits.

// Fit

The audit is for you if

  • You are spending $10,000 or more per month on paid media actively.
  • You can grant read-only access to ad platforms and analytics within 24 hours of engagement.
  • You suspect your unit economics are wrong but cannot articulate why.
  • Your board, CEO, or CFO is questioning paid spend efficiency.
  • You want a written roadmap your team can execute without us staying on.
// Not fit

The audit is not for you if

  • Your active paid spend is under $10,000 per month (the audit math does not work).
  • You want execution resources - the audit is diagnostic, not execution.
  • Your issue is strategy-level, not channel-level - try the Strategy Diagnostic instead.
  • Your problem is conversion architecture, not acquisition - try the Conversion Review.
  • You want a free audit from an agency trying to sell you a retainer.
$2,500
Pricing

Flat. Not a retainer in disguise.

Twenty-five hundred dollars, delivered in five business days, with a fixed deliverable set. No discovery-call discounting. No free-audit-in-exchange-for-retainer-commitment. No upsell at delivery.

The audit is priced at what the work costs. The retainer engagements that sometimes follow are priced separately, and only if the diagnostic reveals they are worth scoping.

Frequently Asked

Questions before the audit.

What does the Paid Media Architecture Audit cost?

The Paid Media Architecture Audit is $2,500 flat, delivered in 5 business days. Output is a written audit document, a 45-minute strategy call with the audit lead, and a 30-day implementation roadmap. No discovery-call discounting and no retainer requirement.

Which channels does the audit cover?

The audit covers all active paid channels: Google Ads (Search, Performance Max, Demand Gen), Meta (Facebook, Instagram), LinkedIn, Reddit, TikTok, YouTube, and programmatic display. Scope is determined by what you are actively running, not a fixed channel list.

Who is the audit for?

Built for Heads of Growth, Marketing Directors, and Growth Leads at companies spending $10,000 or more per month on paid media without confidence the unit economics are right. Typical clients are Series A-C SaaS, AI companies, fintech, healthcare networks, and established businesses running digital acquisition.

What does the written audit include?

Channel-by-channel performance analysis with attribution reality-check, account structure audit, creative and targeting review, unit economics breakdown, budget allocation recommendation, and the top 5-10 implementation priorities sequenced for the next 30 days. Written for operator execution.

Does the audit require platform access?

Yes. Read-only access to ad platforms, analytics, and attribution tools is required to complete the audit. Access requests are sent within 24 hours of engagement and must be granted before Day 2 to maintain the 5-day timeline. Access is revoked at delivery.

What happens after the audit?

Two common paths. Your team executes the 30-day priorities in-house using the roadmap. Or the team executes the paid media rebuild on a scoped engagement starting at $10,000. Many audit clients do a mix - self-executing the channel-level fixes, engaging us for the strategic restructure.

Where This Starts

Your paid acquisition is underperforming.
We can tell you why.

Paid Media Architecture Audit · $2,500 flat · 5 business days · Written audit plus strategy call plus 30-day implementation roadmap.