A $7,500 fixed-scope sprint. 14 business days from kickoff to delivery. Five documents: positioning statement, category narrative, target customer map, messaging architecture, and go-to-market sequence. Your commercial story, built to survive contact with buyers.
Built for Applied AI CEOs and B2B founders defining position before a commercial launch. Applies to professional services firms, construction companies, and law firms with strong capability and a positioning problem.
The Positioning & GTM Sprint is a $7,500 fixed-scope engagement that produces five documents in 14 business days: a positioning statement, a category narrative, an ICP map, a messaging architecture, and a GTM sequencing plan. Built for AI companies, B2B SaaS, professional services firms, and any business with real capability and a positioning problem. Minimum: $2M ARR, Series A funded, or $5M+ annual revenue.
Buyers do not buy because the product is clever. They buy when the category, urgency, proof, and economic buyer language are clear enough to make the choice feel low-risk.
Sales, founders, website, deck, and proposals all sound plausible but not identical. That inconsistency lowers trust before the buyer can explain why.
When the reference frame is unclear, buyers default to delay, price comparison, or the familiar incumbent. The sprint removes that ambiguity.
The output connects positioning, category, ICP, messaging, and GTM sequence so every downstream asset can say the same thing with the right emphasis.
The sprint is highest leverage before campaigns, investor materials, sales hiring, website rewrite, or category repositioning force the story into public view.
Buyers do not know how to categorize your product. They lack the vocabulary to describe it internally. They cannot route you to the right decision-maker because nobody owns the problem your product solves. The deal stalls at first meeting. The sales team compensates by demoing features instead of anchoring value. The cycle gets longer. Pipeline velocity drops.
The team sells to anyone who will take a meeting. Wins are inconsistent. The average contract size varies by a factor of four depending on who entered the pipeline first. Some buyers convert in three weeks. Others stall for seven months. The team cannot predict which is which. The pipeline looks full. Forecasting accuracy is below 50%. The problem is not execution. It is the absence of a ranked ICP map.
The website says one thing. The sales deck says another. The pitch deck says a third. Each artifact was written by a different person at a different moment in the company's evolution. Taken together, they do not create a coherent picture. Enterprise buyers who do their research before the first call encounter contradictions before they have spoken to anyone. Trust is eroded before the conversation starts.
Each document is designed to be used immediately. None require translation or interpretation. Each one anchors a specific commercial motion: positioning anchors sales, category narrative anchors analyst and press conversations, the ICP map anchors demand generation, messaging architecture anchors channel copy, and GTM sequencing anchors execution prioritization.
One sentence that a target buyer reads and immediately recognizes as relevant to their problem. Not a tagline. Not a value proposition. A precise commercial statement that anchors every downstream message. Tested against three buyer archetypes before final delivery.
The reference frame for your product. What category it competes in, why that category exists and matters now, and why your product wins within it. Designed for analyst briefings, press conversations, and the top of your website. Gives buyers the vocabulary to describe you internally.
Three buyer profiles ranked by conversion probability, with firmographic and psychographic criteria for each. Each profile includes the pain state, the urgency trigger, the buying behavior, the objection pattern, and the message that activates conversion. Designed to be handed directly to your sales team and your demand gen team without modification.
Headlines, proof points, objection handling, and social proof structure for each ICP profile. This is the system your copywriters and sales team pull from when writing anything external. It replaces the current ad-hoc approach where every writer invents their own framing. Consistent across channels, adaptable by format.
Which channels to activate first, in what order, with what message, for the first 90 days. Built from the ICP map and the messaging architecture. Prioritized by conversion probability and capital efficiency. Includes channel-level copy direction, call-to-action structure, and success metrics for each activation. Designed for in-house execution without ongoing engagement.
Positioning interviews with two to three key stakeholders. Competitive landscape scan. Existing asset audit covering website, sales deck, pitch deck, and any prior positioning work. Buyer perception research using available data. Red flags and strategic gaps documented before build begins.
Positioning statement drafts generated and tested against buyer archetypes. ICP map built from discovery interview data. Category narrative constructed from competitive landscape analysis. Messaging architecture built per ICP. One mid-sprint checkpoint with the founding team to validate positioning direction before final documents are produced.
90-minute positioning review session with your leadership team. All five documents delivered in final form. GTM sequencing handoff: walkthrough of the 90-day activation plan, channel priorities, and success metrics. Questions answered. Document ownership transferred. No retainer required to execute.
"For documented patterns on what works and what fails in brand decisions, The Brand Archive is a research reference covering rebrands, repositionings, packaging changes, and brand recoveries with source-cited cases. For visual identity and brand-book engagements, Stan Consulting LLC handles those directly."
Seventy-five hundred dollars. No monthly billing. No retainer in disguise. No delivery-call upsell to an ongoing engagement. One sprint, one price, five documents, 14 business days.
The no-refund policy on this gate exists because the deliverables are high-complexity and the build is custom. If positioning strategy were commoditized, the price would be different and so would the output. This is the bespoke work. The price reflects that.
A positioning statement is a single sentence that a target buyer reads and immediately recognizes as describing their problem and your solution. For AI companies, it matters more than it does for most categories because AI products are often genuinely hard to describe. Without a sharp positioning statement, your sales team and your marketing say different things, and buyers cannot self-qualify. The positioning statement anchors every downstream commercial decision.
Brand strategy governs how a company presents itself visually and tonally. Marketing strategy governs how demand is generated and measured. Positioning is the commercial narrative that makes both of those coherent. This sprint produces positioning, messaging, and GTM sequencing. It does not produce a logo, a brand book, or a 12-month marketing plan. For visual identity and brand-book work, Stan Consulting LLC handles those engagements directly. The Brand Archive documents branding decisions and their consequences as research reference, not as a consulting destination.
Many companies entering the sprint have an existing positioning statement. The sprint examines whether it is working commercially. If buyers are confused, if sales cycles are too long, or if your conversion rate from first contact to qualified pipeline is below benchmark, the existing statement is either wrong or the messaging downstream of it is breaking down. The sprint diagnoses which and rebuilds accordingly.
The ICP map is a structured document with three buyer profiles. Each profile includes firmographic criteria (company size, funding stage, industry, tech stack), psychographic criteria (pain state, urgency trigger, buying behavior), a conversion probability ranking relative to the other profiles, and the message that activates each profile. It is designed to be usable immediately by your sales team without translation.
The GTM sequencing document is designed for in-house execution. It specifies which channels to activate first, in what order, with what message, for the first 90 days. Most teams implement it directly. Where teams run into difficulty is typically at the channel execution layer, not the sequencing itself. If you need execution support after the sprint, that is a separate scoped engagement.
Two common paths. Your team executes the GTM sequencing in-house using the five documents. Or the team moves to a Quarterly Strategy Partnership ($4,500/month) to provide ongoing strategic oversight as execution runs. The sprint is designed to be standalone. If it is the right entry point into a deeper engagement, that conversation happens at delivery, not before.
Positioning & GTM Sprint · $7,500 flat · 14 business days · Five documents your team owns in perpetuity.