Strategy that produces documents your team can execute from. Not a monthly retainer for execution theater.
Built for VPs of Marketing and Heads of Growth at Series A-C B2B companies. Applies to CMOs at PE-backed companies, CEOs without an in-house marketing leader, and founders preparing for commercial launch.
SF Marketing Agency provides six Bay Area service areas: marketing strategy, AI company go-to-market, product positioning, paid acquisition, conversion web rebuild, and B2B SaaS growth. All services are delivered through eight canonical SF tiers (SF-1 through SF-8), from a $500 Bay Area Diagnostic Call to a $1M+ Full Marketing-Function Rebuild. Search ranking services and ranking retainers are not offered.
Unclear service fit usually means the problem sits upstream of execution. This map helps separate strategic confusion from channel-specific work before money is committed.
Start with the Marketing Strategy Diagnostic when the issue crosses positioning, pricing, channel mix, and measurement.
Start with the Positioning Sprint when buyers compare you incorrectly, delay, or force price conversations.
Start with the Paid Media Architecture Audit when the question is whether the paid system is structurally sound.
Start with the Conversion Architecture Review when traffic exists but the website or funnel is not converting qualified demand.
Each service area produces a written deliverable with defined scope and a fixed price. No open-ended retainers, no scope creep, no ambiguous engagement structures. Every service starts with a diagnostic gate.
The foundation. Positioning, go-to-market, pricing, and demand generation as a connected architecture. Four-axis written strategy document your team executes from.
Read the service →Go-to-market for the specific commercial constraints of AI companies. Category creation. Evaluator trust. Pricing under uncertainty. Built for Series A through Series C AI founders.
Read the service →Positioning work for companies that have product-market signal but no coherent commercial story. Category definition, ICP architecture, and competitive differentiation.
Read the service →Paid channel strategy. ROAS improvement through claim architecture, not bid optimization. Google, LinkedIn, and Meta strategy built around offer clarity and landing page performance.
Read the service →Website rebuild built around conversion. Scoped as SF-3 Ad-hoc Strategic Intervention ($5,000–$15,000) for a focused rebuild. Design and copy that converts Bay Area visitors into qualified pipeline.
Read the service →Growth architecture for Series A through Series C SaaS. Demand generation, ICP refinement, channel strategy, and pipeline attribution. Built for companies with product-market fit that need commercial scale.
Read the service →Every service engagement is delivered through one of eight canonical SF tiers. The format is matched to the operator question: a single stalled decision, a focused project, a complete strategy reset, an embedded seat, a portfolio engagement, or a full marketing-function rebuild. Pricing scoped on a fit call.
60-minute Zoom plus a 1-page diagnostic note within 48 hours. For one specific marketing question.
Scope a call →Monthly call plus a 2-page written diagnostic plus Slack check-ins. For bootstrapped sub-$5M B2B founders.
Scope a retainer →1–3 weeks. Intake plus focused review plus 4–8 page intervention doc plus follow-up call. For one decision stalled.
Scope an intervention →2–4 weeks. Bay Area-context full diagnostic, 15–25 page document, delivery presentation. For Series A-C ($5–50M) or bootstrapped $5–30M B2B.
Scope a diagnostic →6–12 months. Weekly call, onsite quarterly, performance reporting. For Series A-B Bay Area startups ($5–30M ARR).
Scope an engagement →3–5 named portcos, 60–90 minutes per month, plus VC partner briefing. For seed, Series A, or growth-stage VC firms.
Scope a portfolio retainer →12-month commitment. Cross-portfolio strategic plus per-company support. For VC funds (5+ portcos), PE-backed mid-market platforms, family offices.
Scope a portfolio engagement →9–15 months milestone-billed. Diagnostic plus strategy plus execution-system build plus handoff. For Series B-C ($20–100M ARR) where the marketing function is structurally broken.
Scope a rebuild →The SF-4 Full Marketing Diagnostic covers all four commercial axes and identifies which service area to prioritize. $15,000–$25,000. Two to four weeks. 15–25 page diagnostic plus delivery presentation.