A $5,000 fixed-scope engagement. Ten business days from contract to delivery. Output is a 20-to-30 page strategy document, a 90-minute executive session, and a 90-day priorities roadmap. Your team owns the document in perpetuity.
Built for Series B SaaS VPs of Marketing. Applies to Heads of Growth, fractional CMOs, marketing-responsible founders, and similar strategic marketing leaders at established companies.
The Marketing Strategy Diagnostic is a $5,000 fixed-scope engagement delivered in 10 business days. Output is a 20-30 page strategy document covering positioning, pricing, go-to-market, and demand generation; a 90-minute executive session; and a 90-day priorities roadmap. Your team owns the document in perpetuity with no retainer required.
A serious buyer is not asking whether they need more marketing activity. They are asking whether the confusion is strategic, whether the team can absorb the answer, and whether a fixed diagnostic is safer than another retainer.
Yes if channels are active but priorities, ICP, messaging, pricing, and measurement are being debated separately. The diagnostic exists when the system is fragmented, not when one tactic needs tuning.
A decision document. Not hours, not vague advisory, not a deck. The deliverable shows what to change, why it matters, and what should happen first across 90 days.
The output is written for leadership alignment. It gives the CEO, CMO, growth lead, and execution team the same commercial map so decisions stop being personality-driven.
Your team can execute internally, scope a project, or move into partnership. The diagnostic is designed to be useful even if no larger engagement follows.
The strategy document examines four axes of your marketing. Individually, each is a project. The diagnostic engineers the relationships between them, which is where strategy actually lives.
Category narrative, product narrative, and proof architecture. Who you are, to whom, and why they should believe it.
Price strategy, packaging structure, margin architecture. What you sell, how it bundles, how it prices against willingness-to-pay.
Distribution channels, sales-marketing alignment, buyer sequencing. How you reach buyers and move them through commercial motion.
Paid acquisition, organic, content, PR, partnerships. How the top of pipeline is built, measured, and compounded.
Stakeholder interviews, artifact review, analytics audit, competitive landscape scan. Your team provides access to tooling; the team provides direction on what to extract.
Cross-axis analysis. Recommendations drafted against the four axes. Priorities sequenced. Measurement framework built. One mid-engagement checkpoint with your team to validate direction.
Final document delivered. 90-minute executive session to walk the document with your team, answer questions, and confirm the 90-day priorities. Roadmap finalized based on session.
A 20-30 page written strategy covering all four axes. Written for operator execution, not consultant impression. Yours in perpetuity.
A live session with your team to walk the strategy, answer questions, and pressure-test priorities. Recorded for reference.
A 90-day sequenced priorities list with owners, milestones, and success metrics. Designed for your team to execute without us.
The price is the price. Not a range. Not a quote. Not a retainer commitment in disguise. Five thousand dollars, delivered in ten business days, with a fixed deliverable set and a 30-day refund window.
The scope is what it is because the work is what it is. Discounting it would mean compressing the work, and compressed strategy is not strategy.
The Marketing Strategy Diagnostic is $5,000 flat. The price is the price - no discovery-call discounting, no tiered options, no retainer entrapment. Delivery is 10 business days from contract signature, with a fixed deliverable set of a 20-30 page strategy document, a 90-minute executive session, and a 90-day priorities roadmap.
Built for VPs of Marketing, Heads of Growth, CMOs, and CEOs of companies from $2M to $250M in annual revenue whose marketing execution is active but whose strategic architecture is undocumented. It applies to Series A-C SaaS, AI companies, fintech, and established traditional industries including healthcare, construction, legal, and manufacturing.
The document covers four axes: positioning architecture, pricing and packaging, go-to-market motion, and demand generation. Each axis includes the current-state diagnosis, the strategic recommendation, the measurable outcome expected, and the 30-60-90 day sequencing to get there. Written for operator execution, not consultant impression.
Discovery calls produce relationships. Proposals produce scope. Diagnostics produce documents. The output is a written strategy your team owns in perpetuity, whether you continue working with the team or not. No consulting firm retains the document. No retainer is required to use it.
Three paths. Your team executes the 90-day priorities in-house. You engage the team on a scoped execution project ($10K-$75K). You move to the Quarterly Strategy Partnership ($4,500/mo) for ongoing strategic oversight. All three are valid. Roughly 40% of diagnostic clients execute internally and return later for a deeper engagement.
If the strategy document is delivered and you find it unusable within 30 days, a full refund is available. Invoked rarely. The fixed-scope format and the 10-day timeline exist specifically to produce documents that are usable on delivery, not documents that require revision cycles.
Six diagnostic entry gates. Each priced. Each fixed-scope. Each producing a document your team can execute from in 30 days.