Five to ten companies. One strategy. Consistent positioning without sacrificing differentiation.
Discuss Your PlatformPE platform principal or family office leader managing 5-15 portfolio companies. Most operators are excellent at their core business. Marketing is unfamiliar. Their go-to-market is scattered. You see opportunity to systematize marketing across the platform and improve exit readiness.
PE platforms see predictable gaps. Each compounds across the portfolio.
Most companies sound identical to their competitors. Differentiation is invisible. Buyers see commodity. Sales becomes price-based. Valuation suffers.
No consistency on who the buyer is, how they're approached, what the sales motion looks like. Sales team is guessing. Cycles are unpredictable. Pipeline is inconsistent.
Your portfolio leaders are operations and sales experts. Marketing is foreign. They hire or promote without clarity on what success looks like. No framework. Marketing team is spinning.
Full 12-month program across 5-10 companies. Exit readiness included.
Each company gets clear, differentiated positioning. Framework is consistent (who wins, why, how). Message is unique. No cookie-cutter.
Buyer architecture, sales motion, qualification framework for each company. Consistency in process, flexibility in tactics.
Each portfolio leader learns to lead marketing. Strategy-first thinking. Founder pitch coaching. Board presentation readiness.
Monthly platform briefings. Cross-company pattern recognition. Best practice sharing. Executive dashboard on marketing maturity across portfolio.
At 12 months, we audit exit positioning. Strong GTM narrative improves buyer confidence and valuation. We position companies for maximum exit attractiveness.
Shared resources (templates, positioning frameworks, sales playbooks). Companies can operate independently but benefit from platform standards.
Month 1: Diagnostic. Audit 5-10 companies. Buyer interviews per company. Competitive positioning review. Sales process mapping. Quick assessment of gaps and opportunities.
Months 2-4: Strategy build. Each company gets positioning narrative, buyer architecture, sales motion. Monthly platform briefings where we surface patterns.
Months 5-8: Operator coaching. Each portfolio leader learns to lead marketing. Pitch coaching. Board presentation prep. Sales playbook refinement.
Months 9-11: Scaling and optimization. Companies are operating from clear strategy. We iterate on edges. Monthly platform calls on best practices and peer learning.
Month 12: Exit readiness. We assess each company for exit attractiveness. Positioning vulnerability? Sales maturity? Buyer readiness? Recommendations for pre-exit positioning.
The founder, whose broader strategic work is at stantscherenkow.com, leads the platform work directly. You get direct access. Quarterly in-person platform meetings recommended. Monthly async work via shared systems and Zoom.
Each company can articulate its difference. Investors understand. Portfolio has coherent story. Differentiation is clear.
Each company has defined buyer architecture and sales motion. Sales cycles are predictable. Pipeline is visible. Operators trust the process.
Portfolio leaders are comfortable with marketing strategy. They can lead without external coach. They pitch coherently. Board updates are sharp.
Companies are positioned for maximum exit attractiveness. Buyers understand differentiation. Valuation reflects strong GTM narrative, not just revenue or margin.
Tell us about your portfolio, primary pain points, and exit timeline. We'll assess fit and discuss what transformation looks like.
Tell us about your portfolio. We'll discuss timing, scope, and what a 12-month engagement could look like.
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