Three to five companies. One strategist. Monthly briefings on what works across your portfolio.
Discuss Your PortfolioVenture partner or fund founder at a seed or Series A VC firm. You have 15-40 companies in portfolio. Their marketing is uneven. Some are clear on go-to-market; most are guessing. You see patterns but lack bandwidth to coach every founder on GTM.
Across portfolios, we see the same patterns breaking companies. Each is fixable.
Company lands the product with practitioners. Users love it. Then they try to sell to the economic buyer. The economic buyer hasn't heard of the product. Sales stalls. Company blames pricing or product.
Founder copies a positioning template or past job language. Sounds like 30 other startups in the category. Differentiation is invisible. Sales process is price-based. Company is commoditized before launch.
No clarity on: Who calls whom first? What is discovery? When does the pitch happen? How do champions reach economic buyers? Sales team improvises. Deals take 9 months. Close rates are random.
Monthly work across 3-5 companies, plus strategic synthesis for the fund partner.
60-90 minutes per month per company. GTM review, positioning refinement, buyer architecture, sales motion coaching. Asynchronous + monthly call.
Monthly briefing: we flag patterns across your companies. Whose positioning is working? Where are the common buyer journey breaks? Peer learning opportunities.
Quarterly board briefing to the fund. Portfolio health snapshot. Standout companies. Strategic recommendations for portfolio wide initiatives or coaching.
Each founder learns to pitch their own go-to-market. We coach clarity, narrative, repeatable story. Founders leave feeling confident about their GTM strategy.
You select 3-5 companies. Monthly cadence: 60-90 min per company (could be founder call, sales team review, positioning workshop, or async documentation review). We synthesize patterns monthly and brief you.
Month 1: Company diagnostics. Buyer interviews. Sales process review. Positioning audit. Deliverable: quick briefing on top 2-3 GTM gaps per company.
Months 2-6: Ongoing strategy. Buyer architecture refinement. Sales motion clarity. Positioning narrative. Board readiness. Monthly fund briefing on patterns and wins.
Month 7+: Scaling and iteration. Companies are operating from clear strategy. You're coaching founders in group calls. Portfolio pattern-sharing becomes peer learning.
The founder, whose broader strategic work is at stantscherenkow.com, leads the work with your companies directly. You also get direct access. Quarterly in-person briefing recommended. Monthly async work via shared docs and Zoom.
Each company can articulate its difference in one sentence. Investors get it. Your founders pitch with confidence and coherence.
Your companies have defined go-to-market. Sales cycles are shorter. Founder can explain the motion. Board updates include repeatable narrative.
Companies learn from each other's positioning, sales motion, investor conversations. Shared language across portfolio. Founders become advisors to each other.
You're not the marketing consultant for every founder. You have strategic advisor on call for monthly briefings and quarterly deep work. Founders have confidence in GTM.
Tell us about your fund, companies, and what's broken in their marketing. We'll assess fit and recommend how many companies to include.
Tell us about your portfolio. We'll discuss which companies to engage and what the first 90 days might look like.
Fill Out the Form Above