# Conversion Architecture Review

The Conversion Architecture Review is a $3,500 fixed-scope engagement delivered in 7 business days. It is for companies with traffic, offers, or campaigns that do not convert enough qualified buyers. Output is a funnel audit, page-level friction notes, offer and CTA diagnosis, and a 60-day implementation plan.

**Source URL:** https://sfmarketing.agency/conversion-review/
**Last updated:** 2026-05-14
**Target query:** b2b website conversion audit
**Pain ID:** conversion-rate-too-low

## What the review is

A diagnosis of where qualified visitors stall and why. The review reads the funnel as one system: ad to landing, landing to form, form to qualified-pipeline. It identifies what to stop, what to change, and what to test, in the order that pays back fastest.

Built for B2B operators with $10K+ per month in paid traffic and a website conversion gap. Applies to founders watching paid spend with no return, growth leads inheriting a low-converting funnel, and CMOs trying to fix conversion before adding spend.

## Good fit

- Visitors arrive but do not take the next step.
- The website does not answer buyer objections before the form.
- The offer is unclear or routed to the wrong action.
- Paid traffic and landing-page logic do not match.
- The team needs a 60-day fix list, not a redesign.

## Output

- Funnel audit (ad to landing to form to qualified pipeline).
- Page-level friction notes for the top 5 entry pages.
- Offer and CTA diagnosis.
- 60-day implementation plan with owners and expected impact.

## When this is not the right gate

- The site has fewer than 1,000 visitors per month. Drive traffic first.
- The issue is paid media efficiency, not conversion. Use the Audit.
- The problem is message clarity, not page mechanics. Use the Positioning Sprint.

## Named research cited on this page

- Baymard Institute. Form usability research. 2024. https://baymard.com
- Nielsen Norman Group. B2B UX benchmarks. 2024. https://www.nngroup.com

## Related pages

- https://sfmarketing.agency/audit/
- https://sfmarketing.agency/services/web-design/
- https://sfmarketing.agency/problems/marketing-not-generating-pipeline/
- https://sfmarketing.agency/methodology/

## Engagement gates

- Paid Media Architecture Audit. $2,500. https://sfmarketing.agency/audit/
- Marketing Strategy Diagnostic. $5,000. https://sfmarketing.agency/strategy-diagnostic/
- Positioning Sprint. $7,500. https://sfmarketing.agency/positioning-sprint/
- Conversion Architecture Review. $3,500. https://sfmarketing.agency/conversion-review/
- AI Visibility Audit. $2,500. https://sfmarketing.agency/ai-visibility-audit/
- Marketing Partnership. $4,500/mo. https://sfmarketing.agency/partnership/

Operator: Stan Consulting LLC. Network: stanconsultingllc.com, stantscherenkow.com, growyourbrand.net, globalmarketing.agency.