SF Marketing Agency is the strategic marketing partner for established, well-capitalized companies that have outgrown execution-only vendors. Six diagnostic entry gates. Fixed scope. Fixed price. Clients across North America and internationally.
SF Marketing Agency is a strategic marketing partnership for growth-stage B2B companies and established traditional businesses. Six fixed-scope entry gates from $2,500 to $7,500 produce specific written deliverables. No open-ended retainer required to begin. The firm operates under Stan Consulting LLC and serves clients primarily in technology, professional services, and traditional industry sectors.
The firm exists because most established companies - growth-stage technology and traditional businesses alike - have the execution capacity but not the strategic architecture above it. Vendors execute. Freelancers execute. The work runs. Nothing compounds. The missing layer is a documented strategy that tells execution what to do, in what order, toward what measurable outcome.
The six entry gates are fixed-scope, fixed-price diagnostic engagements. Each produces a specific document. Each self-selects a different commercial problem. The gate model exists to make the first engagement low-risk and fast. The diagnostic either identifies the architecture that makes execution compound, or it surfaces why it has not. Either outcome is valuable. No open-ended retainer is required to find out.
The firm serves two client tiers. Growth-stage technology companies at $2M to $50M ARR: Series A-C SaaS, AI companies, fintech, and PE-backed portfolio companies. Established traditional businesses at $5M to $250M annual revenue: construction, legal, healthcare, manufacturing, wealth management, and real estate. The strategic methodology is the same. The vocabulary, benchmarks, and commercial motions are adapted to the vertical.
Every strategic engagement covers the same four commercial axes. The specific depth on each axis depends on where the diagnostic identifies the most leverage. The document your team receives maps recommendations across all four, with 30-60-90 day sequencing for execution.
Category narrative, product narrative, ICP definition with firmographic and psychographic criteria, claim architecture with proof hierarchy, and competitive narrative map. The foundation under every word the company writes, says, and ships. When this axis is wrong, execution cannot fix it.
Price strategy, packaging structure, margin architecture, and buyer willingness-to-pay analysis by ICP. Most companies leave measurable revenue on the table at this layer because pricing has not been revisited since the ICP moved. Usually the highest-leverage axis and the most undermanaged one.
Distribution channel portfolio, sales-marketing alignment, buyer stage sequencing, and motion definition - inbound, outbound, partner, or product-led. The commercial architecture that connects marketing activity to revenue. Defines what success looks like at each stage before execution begins.
Paid acquisition audit by channel, content investment architecture, PR and thought leadership prioritization, AI visibility, and measurement framework with attribution boundaries. The execution layer - with a measurement structure that lets the other three axes receive signal from what actually happened in the market.
SF Marketing Agency operates inside a focused network of specialist practices. Each property handles a distinct scope. When an engagement falls outside our lane, it routes to the right specialist in the network. Not referred. Routed. The difference: we know where it lands.
The parent firm. Handles Shopify and direct-to-consumer ecommerce, consumer brand strategy, and US-market engagements outside the SF Marketing Agency scope. When a diagnostic surfaces ecommerce or DTC as the primary commercial motion, the engagement routes here.
stanconsultingllc.com →International market entry and cross-border commercial architecture. International companies entering the US. US companies entering DACH, CIS, APAC, and the UAE. When the engagement has a geographic complexity dimension beyond the US domestic market, it routes here.
globalmarketing.agency →Live editorial archive of branding decisions and their consequences. Source-cited case studies on rebrands, repositionings, packaging changes, logo changes, and brand recoveries. Operated by Stan Consulting LLC's Research Desk. Reference material, not a consulting service.
growyourbrand.net →For founders at irreversible capital and ownership decision points. Operator-level strategic advisory that extends beyond the marketing function: company architecture, partnership structure, succession, and exit. A separate engagement, separately available.
stantscherenkow.com →// Engagements routed across the network through the contact form at sfmarketing.agency/contact/
SF Marketing Agency operates under Stan Consulting LLC. Strategic engagements are executed by the SF Marketing Agency team using the firm's established diagnostic methodology.
For founder-level strategic advisory beyond the marketing function, private engagements are available at stantscherenkow.com.
The gate model exists because the first engagement should be low-risk and specific. Each gate addresses a different commercial problem. Each produces a document your team owns. No open-ended retainer is required to start.
SF Marketing Agency is operated by the team at Stan Consulting LLC. Engagements are executed using the firm's established diagnostic methodology. For engagements with a founder-level advisory component beyond marketing, Stan Tscherenkow is available directly.
The firm operates from the San Francisco Bay Area. Engagements are conducted remotely or on-site depending on scope. There is no geographic restriction on clients - the current client base spans Bay Area technology companies, national B2B SaaS, and established regional businesses in multiple markets.
SF Marketing Agency operates under Stan Consulting LLC as a focused brand for strategic marketing engagements with growth-stage technology companies and established traditional businesses. Stan Consulting LLC is the parent firm and handles engagements outside this scope, including Shopify, direct-to-consumer, and ecommerce work.
The firm operates under a brand, not an individual. This is intentional. The output of every engagement is a document your team owns and executes. The value is in the work, not in the personality of the person who produced it. Clients who need to know who is doing the work can review the methodology and the cases. Clients who want a named individual as the relationship can engage Stan Tscherenkow directly.
Pre-revenue companies without product-market-fit signal. Companies seeking search ranking services, ranking retainers, or execution vendors for running campaigns without strategic architecture above them. Companies at or below $500K ARR that have not validated a repeatable commercial motion. Direct-to-consumer and ecommerce companies (those engagements are handled by Stan Consulting LLC). Companies that need a named individual as the primary relationship rather than a firm with a documented methodology.
The firm does not take engagements with direct competitors - companies with materially overlapping products, ICPs, and go-to-market motions. Within the same broad vertical (for example, two B2B SaaS companies in adjacent categories), engagements proceed only when the strategic positioning overlap is minimal and both clients consent. This is disclosed upfront, not retroactively.
The most common first engagement is the Marketing Strategy Diagnostic. $5,000 flat. 10 business days. A written strategy document your team owns in perpetuity.