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About SF Marketing Agency

How SF Marketing Agency works with Bay Area and Silicon Valley companies.

Marketing strategy and execution for startups and growth companies across San Francisco, the Bay Area, and Silicon Valley.

SF Marketing Agency is a local and regional marketing agency for San Francisco, the Bay Area, and Silicon Valley. Startups and growth companies are the preferred audience. SFMA provides strategy and execution across positioning, paid acquisition, websites, SEO, AI visibility, branding, messaging, conversion, and lead generation.

What SFMA Is

Strategy above execution. Not instead of it.

SFMA works with Bay Area and Silicon Valley companies that need marketing strategy and execution to work together. Startups and growth companies are the preferred fit because positioning, demand generation, websites, paid acquisition, and sales follow-up often have to move in one sequence.

The six marketing offers are fixed-scope, fixed-price marketing review engagements. Each produces a specific document. Each self-selects a different commercial problem. The marketing offer model exists to make the first engagement low-risk and fast. The marketing review either identifies the architecture that makes execution compound, or it surfaces why it has not. Either outcome is valuable. No open-ended retainer is required to find out.

Execution without strategy is expensive and random. Strategy without execution is paper. The partnership model covers both because separating them breaks the feedback loop.

The preferred audience is startups and growth companies: SaaS, AI, fintech, and other companies building demand in the Bay Area and Silicon Valley. Established regional businesses in construction, legal, healthcare, manufacturing, financial services, and real estate may still fit when the marketing problem is local or regional.

What SFMA is and is not.

What SFMA is
A local and regional marketing agency. SFMA provides both strategy and execution. A fixed-scope project may be the first engagement, and retainers or implementation can follow when they fit.
Not this
A fractional CMO service. No embedded operator. The output is documents and strategy, not execution headcount. The firm does not fill a seat on your leadership team. It produces the architecture your team executes from.
Not this
A consulting firm in the McKinsey sense. No 200-page reports. No slide decks that live in a drawer. Every engagement produces a specific, actionable document written for operator execution - short enough to use and specific enough to guide execution.
What SFMA is
A marketing company accountable to the work. SFMA can scope strategy, execution, or both around the regional buyer and business goal.
Not this
A search-ranking provider. The firm does not sell search ranking services, keyword ranking retainers, backlink campaigns, or local search packages. AI visibility is handled as an authority, structure, and positioning marketing review, not as a ranking service.
The Methodology

Four commercial axes. One documented system.

Every strategic engagement covers the same four commercial axes. The specific depth on each axis depends on where the marketing review finds the strongest opportunity. The document your team receives maps recommendations across all four, with 30-60-90 day sequencing for execution.

Positioning and product narrative

What the product is, to whom, and why they should believe it.

Category narrative, product narrative, ICP definition with firmographic and psychographic criteria, claim architecture with proof hierarchy, and competitive narrative map. The foundation under every word the company writes, says, and ships. When this axis is wrong, execution cannot fix it.

Pricing and packaging architecture

How the product is structured, priced, and bundled.

Price strategy, packaging structure, margin architecture, and buyer willingness-to-pay analysis by ICP. Most companies leave measurable revenue unclaimed at this layer because pricing has not been revisited since the ICP moved. This is often the highest-priority and most undermanaged axis.

Sales and marketing path

Which channels, in what sequence, with what buyer journey.

Distribution channel portfolio, sales-marketing alignment, buyer stage sequencing, and motion definition - inbound, outbound, partner, or product-led. The commercial architecture that connects marketing activity to revenue. Defines what success looks like at each stage before execution begins.

Demand generation

How the top of pipeline is built, measured, and compounded.

Paid acquisition audit by channel, content investment architecture, PR and thought leadership prioritization, AI visibility, and measurement framework with attribution boundaries. The execution layer - with a measurement structure that lets the other three axes receive signal from what actually happened in the market.

Evidence standard

How the work is reviewed before a client sees it.

SF Marketing Agency operates as a brand under Stan Consulting LLC. The brand stays deliberately firm-led, but the work is not anonymous inside an engagement. Clients receive a written review, source notes, decision logic, and a scope boundary they can inspect.

Source trail

Claims in strategy work are tied to page evidence, ad accounts, CRM data, sales notes, buyer interviews, or public research when a public citation is used.

Scope boundary

The firm does strategy, positioning, paid-media architecture, conversion review, and AI visibility reviews. It does not sell search-ranking retainers.

Operator review

Engagements are reviewed through Stan Consulting LLC methodology before delivery, with founder-level escalation available when the problem belongs outside marketing.

Client privacy

Public examples stay anonymized unless a client has explicitly approved public use. Private client material is not used as public proof.

The Network

Four properties. One connected commercial architecture.

SF Marketing Agency operates inside a focused network of specialist practices. Each property handles a distinct scope. When an engagement falls outside our lane, it points to the right specialist in the network. Not referred. Sent. The difference: we know where it lands.

Parent firm

Stan Consulting LLC

The parent marketing and consulting company for US businesses. It provides marketing services and consulting across digital marketing, paid advertising, websites, ecommerce, SEO, AI visibility, conversion, and follow-up.

stanconsultingllc.com →
Cross-border market entry

Global Marketing Agency

Global and international marketing agency that plans, builds, and runs marketing for companies entering new markets, including international companies entering the US and US companies entering selected markets abroad.

globalmarketing.agency →
Branding services

Grow Your Brand

Branding service provider for brand strategy, identity, messaging, positioning, recognition, naming, and practical brand building, supported by source-cited brand pages and guides.

growyourbrand.net →
Business coaching

Stan Tscherenkow

Business coach, consultant, and advisor for owners working through management, growth, money, team, operations, and consequential business choices.

stantscherenkow.com →

Use the contact form to ask which service fits.

SF Marketing Agency operates under Stan Consulting LLC. Strategic engagements are executed by the SF Marketing Agency team using the firm's established marketing process.

For founder-level strategic advisory beyond the marketing function, private engagements are available at stantscherenkow.com.

Industries Served

Two client groups. Ten industry verticals.

Tech · Growth-stage
Traditional · Established
The Six Fixed-Scope Marketing Offers

Fixed scope. Fixed price. Every engagement starts here.

The marketing offer model exists because the first engagement should be low-risk and specific. Each offer addresses a different commercial problem. Each produces a document your team owns. No open-ended retainer is required to start.

Marketing Strategy Review
Full four-axis strategy document covering positioning, packaging, go-to-market, and demand generation. 10 business days. The broadest entry point - for companies where the problem spans multiple commercial axes.
$5,000 flat
Open the scope →
Positioning Sprint
Category narrative, ICP precision, claim architecture, and messaging architecture. 14 business days. Five documents. For AI companies and B2B SaaS where positioning is the specific constraint.
$7,500 flat
Open the scope →
Paid Media Architecture Audit
Channel-by-channel audit of paid media with attribution reality-check, unit economics analysis, and 30-day reallocation priorities. 5 business days. For teams spending $10K+ per month on paid with declining efficiency.
$2,500 flat
Open the scope →
Conversion Review
Website, landing page, and funnel conversion audit identifying the specific friction points causing drop-off. 7 business days. For teams with healthy traffic and weak conversion.
$3,500 flat
Open the scope →
Marketing Partnership
Monthly retainer for ongoing strategic oversight post-marketing review. Strategy sessions, quarterly priorities, on-demand access. 3-month minimum. For teams that want continuous strategic alignment without a fractional-CMO commitment.
$4,500/mo
Open the scope →
AI Visibility Audit
Review of buyer-intent answers, cited sources, entity clarity, structured content, and crawlability across the AI answer engines relevant to the company. 5 business days.
$2,500 flat
Open the scope →
Frequently Asked

Questions about the firm.

Who runs SF Marketing Agency?

SF Marketing Agency is operated by the team at Stan Consulting LLC. Engagements are executed using the firm's established marketing process. For engagements with a business coaching component beyond marketing, Stan Tscherenkow is available directly.

Where is the firm based?

SF Marketing Agency serves companies in San Francisco, the Bay Area, and Silicon Valley. Engagements may be conducted remotely or on-site depending on scope. An out-of-area inquiry may still fit, but it does not change SFMA's Bay Area and Silicon Valley focus.

What is the relationship between SF Marketing Agency and Stan Consulting LLC?

SF Marketing Agency operates under Stan Consulting LLC as the local and regional marketing agency for San Francisco, the Bay Area, and Silicon Valley. Startups and growth companies are the preferred audience; other regional companies may still fit.

Why is the firm anonymous on its own website?

The firm operates under a brand, not an individual. This is intentional. The output of every engagement is a document your team owns and executes. The value is in the work, not in the personality of the person who produced it. Clients who need to know who is doing the work can review the methodology and the cases. Clients who want a named individual as the relationship can engage Stan Tscherenkow directly.

What kinds of companies are not a good fit?

Pre-revenue companies without product-market-fit signal. Companies seeking search ranking services, ranking retainers, or execution vendors for running campaigns without strategic architecture above them. Companies at or below $500K ARR that have not validated a repeatable commercial motion. Direct-to-consumer and ecommerce companies (those engagements are handled by Stan Consulting LLC). Companies that need a named individual as the primary relationship rather than a firm with a documented methodology.

How does the firm handle conflicts with companies in the same industry?

The firm does not take engagements with direct competitors - companies with materially overlapping products, ICPs, and go-to-market motions. Within the same broad vertical (for example, two B2B SaaS companies in adjacent categories), engagements proceed only when the strategic positioning overlap is minimal and both clients consent. This is disclosed upfront, not retroactively.

Where This Starts

Six fixed-scope entry points.
No retainer required to start.

The most common first engagement is the Marketing Strategy Review. $5,000 flat. 10 business days. A written strategy document your team owns in perpetuity.

Agency standard

An agency defined by the work it is willing to own.

01 · Category

Bay Area marketing agency.

SFMA stays inside San Francisco, the Bay Area, and Silicon Valley rather than using local pages to sell a national category.

02 · Work

Strategy and execution stay connected.

A written decision path matters because pages, campaigns, tracking, and handoff have to change after the strategy is approved.

03 · Proof

Owned artifacts carry the claim.

The site presents its own systems, pages, maps, and implementation work instead of borrowing client logos or invented outcomes.