Offer 01 · Highest Search Intent

Paid media audit for CAC, pipeline quality, and wasted spend.

SFMA is the San Francisco / Bay Area marketing agency behind this page. The practical work is website clarity, SEO, AI visibility, paid ads, positioning, messaging, conversion, and qualified lead flow.

A $2,500 fixed-scope audit. Five business days from access granted to delivery. Output is a written audit of every active paid channel, a 45-minute strategy call, and a 30-day implementation roadmap your team can execute in-house.

Built for Series B fintech Heads of Growth. Applies to Marketing Directors, growth leaders at B2B SaaS, AI companies, healthcare networks, and similar paid-media owners at companies spending $10K+/month.

What is included

Paid Media Architecture Audit

Investment$2,500 flat

Timeline5 business days

Audit scopeAll active channels

Strategy call45 minutes

Roadmap30-day priorities

Min spend$10K/mo active

Request the Audit →

The Paid Media Audit is a $2,500 fixed-scope review delivered in 5 business days. It checks every active paid channel, CAC, pipeline quality, attribution, creative, targeting, and budget allocation. You get a 30-day implementation roadmap for the fixes that can change spend efficiency first.

Paid spend leak

Paid media only works when the click has somewhere believable to go.

The audit shows where the click comes from, what has to be proven, and how spend questions become a 30-day fix list.

Channel setup and landing page promise are reviewed together. Lead quality is separated from raw lead volume. The output is a stop, keep, fix, and sequence list for the next 30 days.

Spendactive

Qualityunclear

Plan30 days

Account view

Campaign structure, targeting, creative, attribution, and budget allocation are checked first.

→

Buyer view

The review tests whether the click lands on proof that matches the promise and the buyer intent.

→

Spend decision

The team gets what to stop, what to fix, and what deserves the next budget dollar.

Best usePaid spend is live and the team cannot explain CAC, lead quality, or payback.

RequestPaid Media Architecture Audit, $2,500, five business days.

What the buyer sees

Show the account problem and the page problem in one view.

The audit has to help a marketing lead defend a decision: scale, pause, rebuild, or change the offer path before more spend is approved.

paid media audit workspace connecting spend, landing proof, lead quality, and next budget decision

IncludedSpend review

Shows where the budget is going and which campaigns deserve inspection first.

IncludedClick path

Connects platform setup to the page and form the buyer actually sees.

paid media workspace showing account review, buyer path, and spend decision

IncludedFix order

Turns findings into an order of work instead of another performance report.

Buyer Decision Map

When paid media needs review, not another optimization pass.

The audit is for the moment when campaign management is active but confidence is low. The buyer needs to know whether the waste is in channel setup, attribution, offer, landing page, or the strategy above the account.

Buyer doubt

“Is the platform wasting money?”

The audit separates platform mechanics from commercial mismatch. Sometimes the account is messy. Sometimes the account is fine and the offer is wrong.

Hidden risk

Cheap leads can be expensive.

Lead volume is not proof. The review traces spend to qualified pipeline logic so the team can stop rewarding campaigns that create activity without revenue probability.

Human concern

“Will this blame my team?”

No. The audit is vendor-neutral and channel-neutral. It identifies where the system is leaking, not who to blame for the leak.

Next action

What changes after five days?

You get the stop/keep/fix list, attribution reality-check, landing page priorities, and the sequence for the next 30 days.

Decision rule

Buy this when spend is material enough that guessing for another month costs more than getting the account and funnel reviewed.

What The Audit Covers

Every channel you are running. Nothing excluded.

The audit scope is determined by your active channels, not a fixed checklist. If you are running it, we audit it. If a channel has been paused but shows attribution signal, we examine whether it should be revived.

Google Ads

Search · PMax · Demand Gen · Display · YouTube

TikTok

Performance · Spark Ads · creator partnerships

YouTube

In-stream · Shorts · Demand Gen

Programmatic

Google DV360 · The Trade Desk · StackAdapt (programmatic DSPs)

Attribution

GA4 · platform native · marketing mix modeling

The Five Days

Fast. But structured.

Day 01

Access and intake

Platform access granted. Kickoff call. Initial data pull across all active channels.

Day 02

Channel-level audit

Account structure, targeting, creative, bid strategy examined per channel. Red flags logged.

Day 03

Cross-channel analysis

Attribution reality-check. Budget allocation audit. Unit economics rebuilt. Channel ROI ranked.

Day 04

Synthesis and priorities

Written audit drafted. 30-day implementation roadmap sequenced. Priority ranking finalized.

Day 05

Delivery and call

Written audit delivered. 45-minute strategy call. Roadmap walkthrough. Questions answered.

What You Receive

Three deliverables. Five days.

Written audit

Channel-by-channel performance analysis with attribution reality-check, account structure audit, creative review, and unit economics breakdown.

45min

Strategy call

Live walkthrough with the audit lead. Questions answered. Recommendations pressure-tested against your constraints.

30d

Implementation roadmap

Top 5-10 priorities sequenced across 30 days with owners, budget impact, and expected outcomes. Designed for in-house execution.

3.4x

Representative Case

Series B fintech. ROAS rebuilt around compliance constraints.

Active monthly spend: $180K across Google, Meta, and LinkedIn. The audit identified a channel mix optimized for cheap impressions rather than qualified applications, and compliance-driven creative rejection suppressing top-of-funnel.

The 30-day roadmap restructured the channel portfolio around qualified-application cost, rebuilt creative under compliance-first constraints, and reallocated 40% of the LinkedIn budget into high-intent Google Search.

Paid media architecture corrected · compliance-safe claim structure · cleaner qualified-lead economics

Is This The Right Offer

Who the audit fits.

Fit

The audit is for you if

You are spending $10,000 or more per month on paid media actively.
You can grant view-only access to ad platforms and analytics within 24 hours of engagement.
You suspect your unit economics are wrong but cannot articulate why.
Your board, CEO, or CFO is questioning paid spend efficiency.
You want a written roadmap your team can execute without us staying on.

Not fit

The audit is not for you if

Your active paid spend is under $10,000 per month (the audit math does not work).
You want execution resources - the audit is marketing review, not execution.
Your issue is strategy-level, not channel-level - try the Marketing Strategy Review instead.
Your problem is conversion architecture, not acquisition - try the Conversion Review.
You want a free audit from an agency trying to sell you a retainer.

$2,500

Pricing

Flat. Not a retainer in disguise.

Twenty-five hundred dollars, delivered in five business days, with a fixed deliverable set. No discovery-call discounting. No free-audit-in-exchange-for-retainer-commitment. No upsell at delivery.

The audit is priced at what the work costs. The retainer engagements that sometimes follow are priced separately, and only if the marketing review reveals they are worth scoping.

Frequently Asked

Questions before the audit.

What does the Paid Media Architecture Audit cost?

The Paid Media Architecture Audit is $2,500 flat, delivered in 5 business days. Output is a written audit document, a 45-minute strategy call with the audit lead, and a 30-day implementation roadmap. No discovery-call discounting and no retainer requirement.

Which channels does the audit cover?

The audit covers all active paid channels: Google Ads (Search, Performance Max, Demand Gen), Meta (Facebook, Instagram), LinkedIn, Reddit, TikTok, YouTube, and programmatic display. Scope is determined by what you are actively running, not a fixed channel list.

Who is the audit for?

Built for Heads of Growth, Marketing Directors, and Growth Leads at companies spending $10,000 or more per month on paid media without confidence the unit economics are right. Typical clients are Series A-C SaaS, AI companies, fintech, healthcare networks, and established businesses running digital acquisition.

What does the written audit include?

Channel-by-channel performance analysis with attribution reality-check, account structure audit, creative and targeting review, unit economics breakdown, budget allocation recommendation, and the top 5-10 implementation priorities sequenced for the next 30 days. Written for operator execution.

Does the audit require platform access?

Yes. Read-only access to ad platforms, analytics, and attribution tools is required to complete the audit. Access requests are sent within 24 hours of engagement and must be granted before Day 2 to maintain the 5-day timeline. Access is revoked at delivery.

What happens after the audit?

Two common paths. Your team executes the 30-day priorities in-house using the roadmap. Or the team executes the paid media rebuild on a scoped engagement starting at $10,000. Many audit clients do a mix - self-executing the channel-level fixes, engaging us for the strategic restructure.

Where This Starts

Your paid acquisition is underperforming.
We can tell you why.

Paid Media Architecture Audit · $2,500 flat · 5 business days · Written audit plus strategy call plus 30-day implementation roadmap.

Request the Audit · $2,500 → Compare with the Marketing Strategy Review

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