SFMA handles this as Bay Area marketing agency work: define the buyer, fix the page or campaign path, and make the offer clear enough for qualified leads to take the next step.
Wednesday afternoon, 2:34 PM. The Series C is two quarters out. The current marketing function was bolted together during Series B growth and nothing connects: three vendors, two attribution models, four campaign tools, no coherent strategy. The board wants a plan. The team wants a rebuild.
Built for Series B-C operator ($20M-$100M ARR) where the marketing function is structurally broken and a partial fix is not enough. Applies to Founders, CMOs entering broken functions, board portfolio leads, PE platform CMOs post-acquisition, and similar buyers needing a complete reset.
Full Marketing-Function Rebuild is a Bay Area specialist engagement priced at $1,000,000-$3,000,000 project. Format: 9-15 months milestone-billed. Deliverable: Marketing Review phase + strategy phase + execution-system build + team-and-vendor stack rebuild + handoff. Built for Series B-C operator ($20M-$100M ARR) where the marketing function is structurally broken and a partial fix is not enough. Reached through ICP pages, problem pages, and referrals when the buyer has matched their situation to the offer. Each engagement is fixed-scope at the start and cannot drift mid-engagement.
A Series B B2B SaaS in Mountain View entered Marketing Function Rebuild at Q4 of 2024. Marketing was 22% of total spend, contributing 14% of pipeline. Twelve months later: 14% of total spend, 41% of pipeline. The Series C closed in Q1 2026 at the planned valuation. Marketing function is now operated by an in-house CMO hired through Marketing Function Rebuild succession planning.
Marketing Function Rebuild builds the function the in-house CMO inherits. The rebuild produces the strategy, the execution system, the attribution architecture, the campaign infrastructure, and the team-and-vendor briefs. The in-house CMO arrives in month 13-15 with a working function to operate, not a broken one to fix. The cost is comparable to 12-18 months of CMO comp plus the agency or vendor stack the rebuild replaces.
Marketing function rebuild compounds across all four axes. Quarter 1 is marketing review. Quarter 2 is strategy lock. Quarters 3-4 are execution-system build. Final 90 days are team and vendor transition. Compressing below 9 months produces partial rebuilds; expanding past 15 months loses commitment momentum. The window is calibrated to the Series B-C operating cycle.
Senior strategist plus a small embedded build team (typically 2-3 strategists) for the duration. Same senior leadership end-to-end. No delegation to junior staff. The team that reviews the function is the team that rebuilds it.
Five phases. Each phase has defined deliverables and a milestone bill. Pause between phases is permitted with 30 days notice if the engagement requires alignment with a board cycle or fundraise milestone. Cancellation post-Phase-1 is rare; the marketing review typically produces commitment to the full rebuild.
Yes. The succession plan in Phase 5 sometimes includes 6-month Fractional CMO bridge for boards that prefer to hire in-house CMO with a fractional bridge. This is contracted separately at Fractional CMO pricing.
Two paths. Path A: existing CMO is the strategic owner of the rebuild and Marketing Function Rebuild is the senior marketing agency partner. Path B: existing CMO is transitioning out and Marketing Function Rebuild manages the transition while building the function the next CMO inherits. Both paths happen; the path is locked in Phase 1.
Master Services Agreement plus phase-by-phase Statement of Work. Standard mutual-NDA, IP-ownership-by-client, indemnification, termination, and confidentiality terms. Procurement typically takes 4-6 weeks at Series B-C operators. We accommodate standard procurement processes; we do not accommodate procurement requests for hourly rate cards (the engagement is fixed-scope, not hourly).
$500K-$1M/year · For PE platforms with 3+ operating units, not single-company rebuild.
Open the tier →$15,000-$25,000 · Phase 1 of the Marketing Function Rebuild rebuild can be scoped as a standalone Full Marketing Review first.
Open the tier →Use this page when the service question is no longer abstract: The marketing function rebuilt from the floor up, in nine to fifteen months.
Decide what the service has to produce for the buyer, what proof is missing, and what scope should come before execution.
Use the review when leadership needs a written priority map and 90-day path before more spend.
Marketing Strategy Review →Full Marketing-Function Rebuild · $1,000,000-$3,000,000 project · 9-15 months milestone-billed. Bay Area engagement, fixed-scope at intake.
Scope a Marketing Function Rebuild Rebuild → See all eight SF tiersRequest this scope
This form goes to the same intake queue as the contact page, with this page already attached. Name the problem, the company, and the decision you need to make.