Full Marketing Review

The complete strategy across all four axes, in two to four weeks.

SFMA handles this as Bay Area marketing agency work: define the buyer, fix the page or campaign path, and make the offer clear enough for qualified leads to take the next step.

Tuesday morning, 8:47 AM. The board deck is due in 14 days. Your CMO sends the version they have. It is a campaign calendar with a slide labelled 'strategy.'

Built for Bay Area Series A-C operators ($5M-$50M ARR) or bootstrapped $5M-$30M B2B. Applies to VPs of Marketing, Heads of Growth, marketing-responsible founders, and similar strategic leaders.

Full Marketing Review is a Bay Area specialist engagement priced at $15,000-$25,000. Format: 2-4 weeks. Deliverable: 15-25 page Bay Area-context strategy document plus delivery presentation. Built for Bay Area Series A-C operators ($5M-$50M ARR) or bootstrapped $5M-$30M B2B. Reached through ICP pages, problem pages, and referrals when the buyer has matched their situation to the offer. Each engagement is fixed-scope at the start and cannot drift mid-engagement.

Price
$15,000-$25,000
Duration
2-4 weeks
Output
15-25 page Bay Area-context strategy document plus delivery presentation
What The Work Covers

Inside the engagement. Specific deliverables, specific cadence.

What the work covers

  • Positioning architecture: category narrative, product narrative, ICP definition, claim architecture
  • Pricing and packaging: current pricing audit, packaging recommendation, margin analysis, anchoring strategy
  • Go-to-market motion: channel portfolio, sales-marketing handoff, motion definition, sequencing
  • Demand generation: paid media audit, organic and content investment, PR prioritization, attribution framework
  • Bay Area operating-context calibration: VC reporting fit, ex-FAANG team patterns, Series A-C attribution model
  • 90-day priorities roadmap with measurable outcomes per axis

Format and cadence

  • Week 1: intake (3 sessions × 90 min), data review, current-state audit document
  • Week 2: strategy synthesis, axis-by-axis recommendation, draft circulation
  • Week 3: revision pass, executive Q&A session (90 min)
  • Week 4: final delivery presentation to founder + executive team, document handoff
Anonymized Outcome

What the work actually produced.

A Series B B2B SaaS in Palo Alto entered the marketing review with three different positioning statements live across the site, paid, and sales decks. Pipeline was flat for two consecutive quarters. The marketing review identified four axes of drift. 90 days later: positioning consolidated, pricing repackaged, paid budget reallocated by 40%. Pipeline up 2.3x with same headcount and same budget.

// Fit

This engagement fits when

  • Series A-C funded ($5M-$50M ARR) or bootstrapped $5M-$30M B2B
  • Existing marketing team and execution capacity in place
  • Board or executive review pressure within 60-90 days
  • Willing to commit 6-8 hours of executive time across the marketing review window
// Not fit

This engagement does not fit when

  • Pre-revenue startups (look at Marketing Review Call or Strategic Intervention instead)
  • Single-decision projects (Ad-hoc Strategic Intervention is the right format)
  • Buyers seeking implementation labor without strategy work first
  • Non-Bay-Area operators expecting non-Bay-Area-context calibration
Buyer Questions

Before you scope the engagement.

How is Full Marketing Review different from a 90-day fractional CMO trial?

Full Marketing Review is fixed-scope and document-as-output. 2-4 weeks. The team owns the document in perpetuity and executes it without us present. Fractional CMO is the embedded-leadership format ($15,000-$20,000/month, 6-12 months) for teams that need a senior strategic seat inside the operation, not a document.

What does the 15-25 page document actually contain?

The four axes, each with current-state review, strategic recommendation, measurable outcome targets, and 30-60-90 day sequencing. Plus a Bay Area operating-context section calibrating the recommendations to VC reporting cadence, attribution model fit, and ex-FAANG team patterns where applicable. Written for operator execution, not consultant impression.

Why is this priced higher than the $5,000 Strategy Marketing offer?

The Strategy Marketing offer ($5,000, 10 business days) is a standalone marketing review-starting product, fixed-scope, fixed-price. Full Marketing Review is the deeper engagement page for operators moving through ICP funnels, problem pages, or referrals. Different surface, different format depth (15-25 pages vs the offer's 20-30 page version focused on the standalone scope), different buyer entry pattern.

Can we pause the marketing review mid-engagement?

No. The 2-4 week window is sequenced specifically: intake compounds into synthesis, synthesis compounds into the executive review. Pausing breaks the synthesis and the work has to restart. If timing is a constraint, Ad-hoc Strategic Intervention ($5,000-$15,000, 1-3 weeks) is structured for shorter windows.

What if the marketing review identifies a problem we cannot solve internally?

The document includes recommended sequencing across five paths: in-house execution, vendor selection, fractional senior hire, retainer engagement (Fractional CMO), or a scoped follow-on project. Whichever path matches the team capacity and budget gets prioritized. We do not lock the team into our retainer; the document is portable.

How does the executive Q&A session work?

90-minute session in week 3, before final delivery. Founder, CMO or VP Marketing, and CFO recommended. The session pressure-tests the recommendations against operator constraints, surfaces budget reality, and catches anything the marketing review missed. The final delivery in week 4 incorporates the Q&A revisions.

Is this delivered remotely or onsite?

Hybrid. Intake and Q&A are remote (Zoom or equivalent). Final delivery presentation defaults to onsite in the Bay Area; remote-delivery option available on request. Bay Area operators typically want the in-room delivery for executive alignment.

Adjacent Tiers

If Full Marketing Review is not the right scope. The matching tier on either side.

Strategic Intervention

Ad-hoc Strategic Intervention

$5,000-$15,000 · For one stuck decision, not a full strategy reset.

Read the tier →
Fractional CMO

Fractional CMO

$15,000-$20,000/month · For an embedded strategic seat after the marketing review.

Read the tier →
Where This Starts

The strategy document is the output. The motion the team executes against is the advantage.

Full Marketing Review · $15,000-$25,000 · 2-4 weeks. Bay Area engagement, fixed-scope at intake.

Begin Full Marketing Review → See all eight SF tiers

Request this scope

Send the situation. We will point you to the right first step.

This form goes to the same intake queue as the contact page, with this page already attached. Name the problem, the company, and the decision you need to make.