SFMA handles this as Bay Area marketing agency work: define the buyer, fix the page or campaign path, and make the offer clear enough for qualified leads to take the next step.
Sunday evening, 8:42 PM. You are writing the monthly investor update. The marketing section is two paragraphs and you are not sure either is true. A senior read every month, before the update goes out, is what closes that gap.
Built for Bootstrapped sub-$5M B2B founder or early-Series A founder needing senior monthly reads without a fractional CMO. Applies to Founder-led marketing operators, Heads of Growth at small teams, marketing-responsible CFOs, and similar buyers between Marketing Review Call one-off and Fractional CMO fractional.
Lite Marketing Review-on-Retainer is a Bay Area specialist engagement priced at $1,500/month. Format: Monthly · 3-month minimum · cancellable thereafter. Deliverable: 1 strategy call/month + 2-page monthly marketing review + Slack check-ins between sessions. Built for Bootstrapped sub-$5M B2B founder or early-Series A founder needing senior monthly reads without a fractional CMO. Reached through ICP pages, problem pages, and referrals when the buyer has matched their situation to the offer. Each engagement is fixed-scope at the start and cannot drift mid-engagement.
A bootstrapped B2B SaaS founder in Berkeley engaged Lite Marketing Review Retainer at month four post-launch. By month nine, the monthly investor update marketing section had moved from "two uncertain paragraphs" to a structured monthly read referenced by the lead investor in two follow-on rounds. ARR moved from $1.4M to $3.2M in the same window. Lite Marketing Review Retainer did not produce that growth; it produced the strategic legibility that compounded with founder execution.
Lite Marketing Review Retainer is the monthly senior read. The founder remains the strategic owner; we augment. Fractional CMO is the embedded strategic seat at $15,000-$20,000/month; we own the strategy. Lite Marketing Review Retainer fits when the founder wants senior outside reads without handing over ownership; Fractional CMO fits when the founder wants to hand it over.
Yes. Lite Marketing Review Retainer retainer fees credit toward Fractional CMO setup if the founder escalates within 90 days. The 2-page monthly marketing reviews fold into the Fractional CMO strategic baseline.
AI compounding and strategy compounding both take a quarter to read clearly. One-month engagements produce no signal. Three months produce a measurable trajectory the founder and the board can both see.
Yes. Same senior strategist month over month. No team handoff. The compounding effect requires continuity.
Response within 1 business day for tactical questions. Strategic questions get answered on the monthly call (not in Slack threads).
The 2-page marketing review is the founder's. Confidential. We do not share or reference externally.
Yes. Recommended for founder-CTO duos where marketing decisions affect product roadmap. Larger team attendance dilutes the format.
Lite Marketing Review-on-Retainer · $1,500/month · Monthly · 3-month minimum · cancellable thereafter. Bay Area engagement, fixed-scope at intake.
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This form goes to the same intake queue as the contact page, with this page already attached. Name the problem, the company, and the decision you need to make.