SFMA handles this as Bay Area marketing agency work: define the buyer, fix the page or campaign path, and make the offer clear enough for qualified leads to take the next step.
Sunday evening, 8:42 PM. You are writing the monthly investor update. The marketing section is two paragraphs and you are not sure either is true. A senior judgment every month, before the update goes out, is what closes that gap.
Built for Bootstrapped sub-$5M B2B founder or early-Series A founder needing senior monthly judgment without a fractional CMO. Applies to Founder-led marketing operators, Heads of Growth at small teams, marketing-responsible CFOs, and similar buyers between Marketing Review Call one-off and Fractional CMO fractional.
Lite Marketing Review-on-Retainer is a Bay Area specialist engagement priced at $1,500/month. Format: Monthly · 3-month minimum · cancellable thereafter. Deliverable: 1 strategy call/month + 2-page monthly marketing review + Slack check-ins between sessions. Built for Bootstrapped sub-$5M B2B founder or early-Series A founder needing senior monthly judgment without a fractional CMO. Reached through ICP pages, problem pages, and referrals when the buyer has matched their situation to the offer. Each engagement is fixed-scope at the start and cannot drift mid-engagement.
A bootstrapped B2B SaaS founder in Berkeley engaged Lite Marketing Review Retainer at month four post-launch. By month nine, the monthly investor update marketing section had moved from "two uncertain paragraphs" to a structured monthly read referenced by the lead investor in two follow-on rounds. ARR moved from $1.4M to $3.2M in the same window. Lite Marketing Review Retainer did not produce that growth; it produced the strategic legibility that compounded with founder execution.
Lite Marketing Review Retainer is the monthly senior judgment. The founder remains the strategic owner; we augment. Fractional CMO is the embedded strategic seat at $15,000-$20,000/month; we own the strategy. Lite Marketing Review Retainer fits when the founder wants senior outside judgment without handing over ownership; Fractional CMO fits when the founder wants to hand it over.
Yes. Lite Marketing Review Retainer fees credit toward Fractional CMO setup if the founder escalates within 90 days. The 2-page monthly marketing reviews fold into the Fractional CMO strategic baseline.
AI compounding and strategy compounding both take a quarter to show a useful pattern. One-month engagements produce no signal. Three months produce a measurable trajectory the founder and the board can both see.
Yes. Same senior strategist month over month. No team handoff. The compounding effect requires continuity.
Response within 1 business day for tactical questions. Strategic questions get answered on the monthly call (not in Slack threads).
The 2-page marketing review is the founder's. Confidential. We do not share or reference externally.
Yes. Recommended for founder-CTO duos where marketing decisions affect product roadmap. Larger team attendance dilutes the format.
Lite Marketing Review-on-Retainer · $1,500/month · Monthly · 3-month minimum · cancellable thereafter. Bay Area engagement, fixed-scope at intake.
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