You have product-market fit. You don't have marketing-board fit. We embed as your strategic CMO for 6-12 months.
Tell Us About Your SituationSeries A-B founder or CEO. Ex-FAANG or funded founder with engineering/product strength. You've hit product-market fit ($5M-$30M ARR). Your marketing is scattered or copied from enterprise GTM. Investors ask questions you can't answer.
Series A-B marketing breaks in predictable ways. You recognize one (or all three).
Your go-to-market is copy-pasted from your last job at a Fortune 500. You're selling to practitioners and calling it enterprise. Your economic buyer hasn't heard of you. Sales stalls at champion.
You sound like every other startup in your category. Investors can't distinguish you. Your sales team doesn't believe in the pitch. Board meetings include "we need to refine our positioning" for the third quarter running.
You hired a VP of Marketing or a marketing manager. Smart person. No clarity on what to build. They run tactics. Marketing doesn't connect to sales or revenue. Founder is frustrated. Team is spinning.
You get six deliverables, built and iterated over 6-12 months. Each is board-ready on day one of delivery.
Who wins, who influences, who decides, what procurement looks like, where evaluator trust breaks. By role, not by title.
What problem you solve, why now, what the market is, how you're different. Written for economic buyer comprehension.
Sales sequence, collateral, call discipline, qualification rules, objection handling, champion-to-economic-buyer handoff.
One-pager, six-slide narrative, web copy, battle cards, competitive claims, technical credibility narrative.
Metrics that matter, quarterly update format, investor briefing deck, narrative for why marketing is working.
You learn to pitch your own story. Confidence, clarity, repeatable narrative. You own the positioning.
Month 1: Diagnosis. Buyer interviews, competitive landscape, positioning audit, sales motion review. Deliverable: 20-page diagnostic + recommendation.
Months 2-4: Core strategy build. Weekly calls. Buyer architecture, sales motion, positioning narrative, battle cards. Iterative feedback with you and your sales team. Deliverable: Positioning deck, sales playbook, one-pager.
Months 5-6: Go-to-market launch. Sales training, objection refinement, board presentation build. First inbound validation. Deliverable: Training videos, board deck, messaging guide for marketing team.
Months 7-12: Scale and refinement. Quarterly strategy reviews, board narrative updates, scaling sales playbook to larger team, market feedback integration. You're running it; we iterate on the edges.
The founder, whose broader strategic work is at stantscherenkow.com, is the primary strategist on every engagement. Not delegated. You get direct access. Quarterly on-site days. Weekly strategic calls. This is relationship work.
You leave the engagement with ownership. You've learned how to think like a CMO, pitch your own strategy, and build marketing narratives that your board understands.
You can articulate your position in a sentence. Investors get it. Your sales team believes it. Customers see themselves in your narrative.
Your go-to-market is repeatable. Sales team is closing faster. Inbound is starting to move. Economic buyer is engaging, not just champions.
Your marketing people know what to build. They're not guessing. Work connects to revenue. Founder is calm about marketing.
Quarterly investor updates include marketing narrative that makes sense. Board doesn't question your go-to-market. Growth story is coherent.
Answer a few questions. We'll understand if this is the right fit and what tier of engagement makes sense.
Tell us about your situation. We'll respond within 24 hours with thoughts on whether fractional CMO is the right next step.
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