Series B-C Marketing Overhaul

Your Marketing Function, Rebuilt.

Nine to fifteen months. Full rebuild of broken buyer architecture, go-to-market, and team capacity. You own the outcome.

Let's Talk

You Are

Series B-C founder, CEO, or CRO at $20M-$100M ARR. Your marketing function is visibly broken. Team exists but lacks direction. CMO or VP Marketing is capable but strategy is fractured. Go-to-market doesn't match your actual buyer. Board meetings surface questions you can't answer.

79%
Of Series B-C companies report marketing and sales misalignment as material drag on pipeline

Three Marketing Function Failures We Fix

Series B-C marketing breaks in three ways. Each is fixable, but not with one hire or one consultant.

Marketing Team With No Unified Strategy

You have talented people. Product marketer is sharp. Demand gen is executing. Sales enablement exists. But they're not rowing in the same direction. No shared buyer architecture. No aligned go-to-market. Team is running separate programs, not one strategy.

Sales-Marketing Misalignment On Full Funnel

Sales and marketing agree on nothing. Sales says marketing generates bad leads. Marketing says sales doesn't follow up. Reality: you're selling to the wrong buyer, or message is unfocused, or qualification rules are undefined. Funnel is broken top to bottom.

Go-to-Market Built For Old Company, Not Current Stage

Your GTM was designed when you were $5M and hunting design partners. Now you're $50M with enterprise buyers. Nothing changed. You're still selling features instead of outcomes. Positioning is vague. Sales motion is improvised. Buyer architecture is wrong.

What a Full Marketing Rebuild Covers

Complete overhaul across six functional areas. Milestone-based delivery over 9-15 months.

Buyer Architecture & Positioning

Economic buyer identified by role and decision-making authority. Category narrative built. Messaging that resonates with how your buyer thinks about solving the problem.

Go-to-Market Motion

Full funnel design from awareness through economic buyer close. Sales process defined. Qualification rules clear. Discovery, presentation, and champion-to-buyer handoff mapped.

Sales-Marketing Alignment

Service-level agreement between functions. Marketing produces qualified opportunities. Sales operates against shared qualification criteria. Weekly review cadence for pipeline health and lead quality feedback.

Team Restructuring & Roles

Audit current team. Reorganize roles around strategy execution. Sometimes repositioning people, sometimes hiring, sometimes removing. Everyone knows their job and how it connects to revenue.

Revenue Operations Infrastructure

Lead scoring. Funnel metrics. Pipeline reporting. Forecast accuracy. Attribution clarity. Your CMO or VP Marketing can explain pipeline to the board. You know where money is coming from.

Leadership Coaching & Handoff

Your CMO or VP Marketing learns to think and lead this way. We coach through the rebuild. At month 12-15, team is autonomous. You have documented strategy, playbooks, and processes. External help is no longer required.

Why This Work Compounds

Series B-C Rebuilds Follow a Pattern

Series B SaaS, $20M ARR, enterprise sales: Three years building go-to-market for enterprise. CMO was strong. Marketing team was functional. But buyer architecture was wrong, they were selling features instead of business outcomes. Sales cycles were 9 months. We rebuilt buyer positioning, go-to-market motion, and sales motion over 12 months. Sales cycles dropped to 4-5 months. Pipeline became predictable. Year 2 revenue growth accelerated 40% on same team, same budget.
Series C marketplace, $60M ARR, two-sided platform: Had separate marketing to buyers and sellers. No unified company narrative. Go-to-market was transactional. Board wanted profitability. We built unified positioning, restructured team around buyer segments, rebuilt sales motion. VP Marketing learned to lead marketing function instead of doing marketing. Month 12: team autonomous, CAC dropped 25%, LTV improved. Company achieved profitability target with no team expansion.
Series B B2B services, $35M ARR, regional operators: Multiple business lines, no unified strategy. Sales was freelancing. Marketing was running demand gen in a vacuum. Aligned organization around unified go-to-market. Rebuilt buyer architecture for each segment. Created service-level agreement between sales and marketing. Result: 14-month rebuild. Team doubled revenue under same marketing budget through alignment.

What a 9-15 Month Rebuild Looks Like

Months 1-3: Diagnostic. Audit buyer architecture, sales process, marketing output, team structure. Interview sales leaders, marketing team, C-suite. Deliver comprehensive assessment and strategy recommendation.

Months 4-6: Foundation build. Establish buyer architecture and positioning. Map go-to-market motion. Define sales process and qualification. Start team restructuring if needed. Sales and marketing agree on metrics and SLA.

Months 7-9: Execution. Sales team trained on new motion. Marketing builds demand gen against strategy. First pipeline cohort through new process. Metrics tracking begins. Leadership coaching intensifies.

Months 10-15: Scaling and autonomy. Marketing team is running program independently. Sales is closing from qualified pipeline. Revenue operations reporting is live. Team is coaching each other, not waiting for external input.

The founder, whose broader strategic work is at stantscherenkow.com, leads the rebuild directly. You get monthly strategy calls. Quarterly in-person working sessions with your team. We coach your CMO or VP Marketing through the rebuild, not around them. You own the outcome.

Is This Right for You?

Perfect Fit If

  • Series B-C, $20M-$100M ARR
  • You have a marketing team but strategy is broken
  • Sales and marketing are obviously misaligned
  • Your CMO or VP Marketing is capable but needs direction
  • Board is asking questions about marketing ROI you can't answer
  • You want to improve exit readiness
  • You can commit to this over 9-15 months

Not a Fit If

  • Pre-Series A. Different engagement model needed.
  • You want someone to do marketing for you. We advise, we don't execute.
  • Your CMO is the problem and you want us to replace them. You own hiring decisions.
  • Budget under $500K. Project costs don't scale below that.
  • Your marketing function is working well. You don't need rebuild.
  • You can't give this 9+ months. Strategic work compounds slowly.

What Happens When It Works

01. Unified Marketing Strategy

Your entire marketing organization is rowing in the same direction. Demand gen, product marketing, sales enablement all feed one coherent go-to-market narrative.

02. Sales-Marketing Alignment

Sales understands positioning. Marketing understands buyer. Pipeline is visible to both. Disagreements are about tactics, not strategy. Sales stops complaining about lead quality.

03. Predictable Revenue Operations

You can forecast revenue. You know which programs drive deals. Attribution is clear. Board updates are confident. Marketing is tied to business outcomes.

04. Team Autonomy

Your marketing team runs the function. Your CMO or VP Marketing is confident in strategy and leadership. You don't need external coaching anymore. The system is self-sustaining.

Let's Assess If This Makes Sense

Tell us about what's broken in your marketing, your current stage, and your timeline. We'll discuss fit and what a rebuild could look like.

Revenue Stage
What's Most Broken?
Marketing Leadership
Timeline Expectation

Marketing Rebuilt. Team Autonomous. Revenue Predictable.

A full marketing function rebuild isn't quick. It's thorough. 9-15 months to get from broken to autonomous. But the compounding from alignment is material.

Tell Us About Your Situation