Tuesday morning, 9:14 AM. The board deck just landed in your inbox. The launch is in six weeks. The marketing motion is still 'we figure it out as we go.'
You raised the round. The product team is shipping. The hires are signed. The website is two versions behind the strategy.
By 9:47 the founder asks the question every operator dreads. What is the marketing plan, exactly, in writing.
There is no plan in writing.
There is a Notion doc. There is a deck the agency made in Q1. There is a roadmap in Linear that mentions launches but not buyers.
Marketing strategy is not a creative exercise. It is the first investor-relations document you write to yourself.
Funded San Francisco companies fail at marketing the same way every quarter. They hire execution before they have written the strategy. They buy paid media before they have priced the offer correctly. They run six channels before they have proven that one of them produces revenue.
The fix is not more agencies. The fix is the document that decides what every agency is supposed to do.
That is what a Strategy Diagnostic produces.
Yes. The diagnostic is built for Series A through C teams operating on funded timelines. The 10-business-day window matches a board cadence, not a vendor cadence.
Yes. Bay Area strategic context is bonus signal, not a ceiling. Out-of-area inquiries are welcome. The operating altitude is the same regardless of buyer geography.
A retainer dilutes accountability across months. A fixed-scope diagnostic produces a 20-30 page document the team owns in perpetuity. The retainer can come after, if it earns the right.
The flagship Strategy Diagnostic is $5,000 flat for 10 business days. The Paid Media Architecture Audit is $2,500. The Positioning Sprint is $7,500. No retainer required to start.
The strategic spine document. What every channel is supposed to prove.
Read the service →Go-to-market architecture for AI-native and applied-AI companies.
Read the service →Pipeline architecture and conversion logic for funded SaaS teams.
Read the service →Anonymized case template. Industry, stage, scope, 90-day result framing. To be filled in Bite 5.
Anonymized case template. Industry, stage, scope, 90-day result framing. To be filled in Bite 5.
Anonymized case template. Industry, stage, scope, 90-day result framing. To be filled in Bite 5.
Hire strategy before you hire more execution.
Start with the Strategy Diagnostic · $5,000 → Read the diagnostic page first