Case Studies

Case-study standards before public proof is published.

SFMA is the San Francisco / Bay Area marketing agency behind this page. The practical work is website clarity, SEO, AI visibility, paid ads, positioning, messaging, conversion, and qualified lead flow.

Client outcomes stay private unless a client approves public use. This page now states the proof standard instead of publishing placeholders or unsupported numbers.

Bay Area strategic marketing command room with market maps and performance graphs
Standard 01

Private engagement evidence

Scope · source trail · decision logic

A publishable case needs the original scope, the commercial question, the source material reviewed, and the decision path the client could execute after delivery.

No placeholder metrics. No unapproved client facts.
Standard 02

Buyer-readable mechanism

What changed · why it mattered · who owned it

The useful proof is the mechanism: positioning corrected, paid architecture rebuilt, conversion path simplified, or operating cadence clarified.

The mechanism has to be clear without exposing private client material.
Standard 03

Client-approved publication

Anonymized or named · approved before use

Specific client numbers are added only when the client approves the anonymized fact pattern or named public reference.

Until then, public pages use offer fit, method, and source-backed claims.

Every engagement starts with a fixed-scope marketing review. The document is the deliverable. The motion is what the document forces.

Start with the Marketing Strategy Review · $5,000 →
Buyer value check

Choose the right path before contacting anyone.

Buyer scene

Use this page to choose the right route before scanning ten more pages or contact another agency.

Decision it should support

Decide which page family matches the commercial pressure: offer, industry, buyer type, problem, service, or research.

Best next step

Use the review when leadership needs a written priority map and 90-day path before more spend.

Marketing Strategy Review →