Tuesday morning, 9:11 AM. The Series B board deck is in Google Docs. The marketing section is two paragraphs of activity, no commercial-outcome story. The board meets in three weeks.
Your engineers ship weekly. Your AI infrastructure is solid. The marketing motion is older than half your eng team.
By 9:42 the founder asks the question that always comes back. Where is marketing in our growth model, exactly, in writing.
The deck has bullets. The campaign calendar has shipping dates. The strategic logic between the two is missing.
Sunnyvale teams hit this wall at $5M-$15M ARR. The product is working. The marketing motion was set when the team was eight people and never updated.
Marketing strategy is not a brand exercise. It is the operating document the team uses to sequence channels, allocate spend, and brief vendors against a stable strategic logic.
Sunnyvale operators particularly benefit from the discipline. The talent density is high; the strategic-translation layer is usually thin. The Strategy Diagnostic produces the document the team executes against without further partner involvement.
$5,000 flat. 10 business days. 20-30 page strategy document, 90-minute executive session, 90-day priority roadmap.
Yes. The diagnostic is built for Series A-C teams operating on board-cadence timelines. The 10-business-day window matches engineering sprint cadence and gives leadership a written strategy in time for the next board read.
Yes. Sunnyvale signals operating altitude (AI-native, enterprise-adjacent, talent-dense). Global buyers read it as engineering credibility. Geography is bonus signal, not a positioning ceiling.
A senior growth hire is 6 months of comp plus equity plus ramp. A 10-business-day Strategy Diagnostic is $5,000 and produces the strategic brief the growth hire would build in month four. Sequence matters.
The Marketing Strategy Diagnostic is $5,000 flat for 10 business days. The Paid Media Architecture Audit is $2,500 for 5 business days. The Positioning Sprint is $7,500 for 14 business days. No retainer required to start.
Most Sunnyvale agencies sell execution under monthly retainer with no fixed deliverable. We sell fixed-scope diagnostics that produce a written document the team owns in perpetuity. Different commitment model, different output.
Yes. Post-burn buyers are common. The diagnostic resets the strategic foundation; the team often executes in-house from there or selects vendors against the new brief.
Four-axis strategy: positioning, packaging, go-to-market, demand generation.
Read the gate →Channel mix, ROAS, claim architecture, attribution diagnostic.
Read the gate →Category narrative, ICP architecture, sales motion, 90-day plan.
Read the gate →Anonymized case template. Industry, stage, scope, 90-day result framing. To be filled when client cases are approved for publication.
Anonymized case template. Industry, stage, scope, 90-day result framing. To be filled when client cases are approved for publication.
Anonymized case template. Industry, stage, scope, 90-day result framing. To be filled when client cases are approved for publication.
Strategic frame, in writing, before the next board read.
Start with the Strategy Diagnostic · $5,000 →