SFMA is the San Francisco / Bay Area marketing agency for Sunnyvale companies that need website, SEO, AI visibility, paid ads, positioning, messaging, and conversion paths to produce qualified local demand.
Tuesday morning, 9:11 AM. The Series B board deck is in Google Docs. The marketing section is two paragraphs of activity, no commercial-outcome story. The board meets in three weeks.
Your engineers ship weekly. Your AI infrastructure is solid. The marketing motion is older than half your eng team.
By 9:42 the founder asks the question that always comes back. Where is marketing in our growth model, exactly, in writing.
The deck has bullets. The campaign calendar has shipping dates. The strategic logic between the two is missing.
Sunnyvale teams hit this wall at $5M-$15M ARR. The product is working. The marketing motion was set when the team was eight people and never updated.
Marketing strategy is not a brand exercise. It is the operating document the team uses to sequence channels, allocate spend, and brief vendors against a stable strategic logic.
Sunnyvale operators particularly benefit from the discipline. The talent density is high; the strategic-translation layer is usually thin. The Marketing Strategy Review produces the document the team executes against without further partner involvement.
$5,000 flat. 10 business days. 20-30 page strategy document, 90-minute executive session, 90-day priority roadmap.
Yes. The marketing review is built for Series A-C teams operating on board-cadence timelines. The 10-business-day window matches engineering sprint cadence and gives leadership a written strategy in time for the next board read.
Yes. Sunnyvale signals operating altitude (AI-native, enterprise-adjacent, talent-dense). Global buyers interpret it as engineering credibility. Geography is bonus signal, not a positioning ceiling.
A senior growth hire is 6 months of comp plus equity plus ramp. A 10-business-day Marketing Strategy Review is $5,000 and produces the strategic brief the growth hire would build in month four. Sequence matters.
The Marketing Strategy Review is $5,000 flat for 10 business days. The Paid Media Architecture Audit is $2,500 for 5 business days. The Positioning Sprint is $7,500 for 14 business days. No retainer required to start.
Most Sunnyvale agencies sell execution under monthly retainer with no fixed deliverable. We sell fixed-scope marketing reviews that produce a written document the team owns in perpetuity. Different commitment model, different output.
Yes. Post-burn buyers are common. The marketing review resets the strategic foundation; the team often executes in-house from there or selects vendors against the new brief.
Sunnyvale buying groups are split across Bay Area HQs, satellite offices, and full-remote staff. McKinsey's 2024 B2B Pulse data shows the average B2B buying committee runs 10 people across 10-plus interactions on hybrid channels (Slack, async docs, video). The job is to make the asynchronous read replace the live demo: tight self-serve narrative, security and architecture pages that survive an unfacilitated read, a sales-assist motion that picks up only at the consensus stage. The marketing review maps which committee roles read which surface, and where the dropoff happens.
Post-IPO Sunnyvale companies usually carry a Series-A-era brand into a public-company audience. Investor relations starts pulling on the same surfaces buyers use. Gartner's 2024 Future of B2B Sales reports about 70 percent of the buying journey runs before vendor contact, which means analyst, investor, and buyer interprets happen on the same pages. The rebuild sequences: category narrative reset, segmented buyer decision paths, an investor-grade product story that does not strand the technical evaluator. The marketing review produces that sequence in 10 business days.
Four-axis strategy: positioning, packaging, go-to-market, demand generation.
Open the offer →Channel mix, ROAS, claim architecture, attribution marketing review.
Open the offer →Category narrative, ICP architecture, sales motion, 90-day plan.
Open the offer →The page should explain who the offer is for, which buyer problem it addresses, and why a local operator should trust the strategy before adding spend.
Client-specific numbers stay private unless approved. Public proof is shown through method, source trail, offer fit, and the marketing review questions a serious buyer can inspect.
The page points the buyer to a fixed-scope marketing review, not an open-ended sales call. The document is the first deliverable.
of the B2B buying journey is complete pre-vendor. Hybrid Sunnyvale buying committees rarely meet your rep before they have made up their mind.
Gartner · Future of B2B Sales · 2024
people on the average B2B buying committee, 10-plus interactions on hybrid channels. Sunnyvale teams sell into Slack threads as much as conference rooms.
McKinsey · B2B Pulse · 2024
match rate between vendor self-description and buyer experience. Most Sunnyvale post-Series-B rebuilds start because of that gap.
TrustRadius · B2B Buying Disconnect · 2023
| Source | Year | Read for Sunnyvale operators |
|---|---|---|
| Gartner · Future of B2B Sales | 2024 | Public surfaces carry the buying journey. The product site, docs, and security page do most of the convincing before a rep is in the room. |
| McKinsey · B2B Pulse Survey | 2024 | Hybrid buying committees average 10 people, 10-plus interactions, mixed sync and async. One landing page rarely satisfies all roles. |
| TrustRadius · B2B Buying Disconnect | 2023 | Only 38 percent of buyer experience matches vendor self-description. Most post-Series-B rebuilds start because that gap is now visible at renewal. |
Sunnyvale teams often have product-led DNA, technical founders, and enterprise selling pressure. The gap is usually translation from product strength to buying urgency.
The strategy work makes the ICP, use case, evidence, objections, and next step visible before more paid traffic or SDR motion is added.
Use this page for SaaS, AI, and engineering-led companies that need commercial clarity.
Strategic frame, in writing, before the next board read.
Start with the Marketing Strategy Review · $5,000 →Use this page when you are comparing San Francisco Bay Area marketing help for a Sunnyvale company with real pipeline pressure.
Decide whether the problem is local positioning, buyer proof, channel economics, website conversion, or the lack of a written 90-day plan.
Use the audit when answer engines miss, misdescribe, or fail to cite the company.
AI Visibility Audit →