You know something is not working. You are not sure what, or why, or what to do about it. Below are 29 specific marketing pains. Find yours. Land on it. Understand why it is happening. Book the right diagnostic or intervention.
Built for founders, operators, CMOs, VPs of marketing, and product leaders who recognize their marketing situation in the title below and want a diagnostic before committing to a strategy.
Pain pages are recognition pages. Each names a specific marketing problem you might be dealing with, explains why it happens structurally, and routes you to a diagnostic call or strategic intervention. No sales pitch. Pure diagnosis matched to your tier and your pain.
You landed here because a single decision point or customer discovery question is holding you up. You do not need a full engagement. You need 60 minutes with someone who has seen your situation before.
Bay Area Diagnostic Call · $500
Read this pain page →You shipped at a major tech company. Now you are a founder. You know product. You do not know marketing. You need an outside read on your positioning and first channel before hiring or spending.
Bay Area Diagnostic Call · $500
Read this pain page →The agency did not work. Now you are wondering if the problem was the agency, your marketing fundamentals, or your expectations. You need a second opinion before hiring again.
Bay Area Diagnostic Call · $500
Read this pain page →You are closing Series A. Your GTM assumption is being questioned or you are realizing you have not thought through it. You need clarity on one element before the close or before you spend the capital.
Bay Area Diagnostic Call · $500
Read this pain page →There is one area of marketing you do not understand and you know it is holding you back. You need a focused diagnostic on that blind spot, not a full strategy overhaul.
Bay Area Diagnostic Call · $500
Read this pain page →You have revenue. You do not have CMO budget. You need someone to review your marketing monthly, catch strategic drift, and keep you accountable to your plan without the overhead.
Lite Diagnostic-on-Retainer · $1,500/month
Read this pain page →Your team is executing but you have no external perspective. You need someone to look at your numbers, your channel mix, and your positioning monthly and give you one clear recommendation.
Lite Diagnostic-on-Retainer · $1,500/month
Read this pain page →You have a board meeting in two weeks. Your board is expecting a marketing update. Your team is not ready with the narrative. You need someone to help you structure the story in 48 hours.
Lite Diagnostic-on-Retainer · $1,500/month
Read this pain page →Your agency is underperforming but you are not sure if the problem is them or you. You need a strategic intervention to make that decision with clarity before wasting another six months and budget.
Ad-hoc Strategic Intervention · $5,000–$15,000
Read this pain page →One of your marketing channels is draining budget. You do not know if the issue is your execution, your positioning, or if the channel is genuinely not fit. You need a focused intervention to decide.
Ad-hoc Strategic Intervention · $5,000–$15,000
Read this pain page →You are about to hire a marketer or bring on fractional help. You are not sure if the hire is the right call, if you are hiring at the right level, or if there is a better way to fill the gap.
Ad-hoc Strategic Intervention · $5,000–$15,000
Read this pain page →Your company is replatforming. You do not know what that means for your GTM or if your positioning needs to shift. You need clarity on the marketing implications before you commit to the rebuild timeline.
Ad-hoc Strategic Intervention · $5,000–$15,000
Read this pain page →You are heading into Series B. Your current marketing story is thin or does not justify the kind of growth your investors expect. You need a full diagnostic to rebuild your positioning and demand generation before the raise.
Full Marketing Diagnostic · $15,000–$25,000
Read this pain page →Your board is questioning your marketing spend. You have no clarity on CAC, LTV, or channel ROI. You need a full diagnostic to show the board what your marketing function is actually worth.
Full Marketing Diagnostic · $15,000–$25,000
Read this pain page →Your CMO strategy is under fire. You need an independent diagnostic to either validate the strategy or show where course correction is needed. The diagnostic gives you leverage for that conversation.
Full Marketing Diagnostic · $15,000–$25,000
Read this pain page →Your entire marketing funnel is leaking. Awareness is weak, conversion is worse, and retention is falling. You need a comprehensive diagnostic across all three stages to understand where to fix.
Full Marketing Diagnostic · $15,000–$25,000
Read this pain page →You are past the diagnostic phase. You need someone embedded with your team, on-site quarterly, coaching your team and building your strategy. Not a consultant. A CMO.
Fractional CMO · $15,000–$20,000/month
Read this pain page →You have a team but no strategy above them. You have tactical execution but no one thinking about positioning, demand generation, or unit economics. You need fractional leadership to set direction.
Fractional CMO · $15,000–$20,000/month
Read this pain page →You have grown into needing marketing leadership but hiring a full-time CMO right now is premature or wasteful. You need a fractional CMO to prove out the role before committing to a full hire.
Fractional CMO · $15,000–$20,000/month
Read this pain page →Your team is heads-down executing but you have no one connecting their work to the business strategy or thinking about what comes next. You need a fractional CMO for that layer.
Fractional CMO · $15,000–$20,000/month
Read this pain page →You manage seed through Series A companies in your portfolio. You do not have a way to assess their marketing maturity or help them at the GTM level. You need a portfolio retainer to plug that gap.
VC Portfolio Retainer · $25,000–$50,000/quarter
Read this pain page →Some of your companies have strong marketing. Others are wandering. You have no standard for assessing or improving marketing quality across the portfolio. You need a retainer to level-set.
VC Portfolio Retainer · $25,000–$50,000/quarter
Read this pain page →You know your portfolio companies need marketing help but you do not have someone on staff to review and guide them. You need a fractional service to do those diagnostics and give you strategic summaries.
VC Portfolio Retainer · $25,000–$50,000/quarter
Read this pain page →You manage 10 plus portfolio companies. You need to spot patterns in what is working at one company and replicate it at others. You need strategic infrastructure for multi-portco learning and execution.
Multi-Client Portfolio · $500K–$1M/year
Read this pain page →Your office owns diversified companies across verticals. You need someone thinking about shared GTM patterns, positioning discipline, and demand generation best practices across the portfolio.
Multi-Client Portfolio · $500K–$1M/year
Read this pain page →You are consolidating marketing across platform companies. You need someone to build the shared infrastructure, spot operating leverage, and create a repeatable playbook for GTM scaling.
Multi-Client Portfolio · $500K–$1M/year
Read this pain page →Your marketing operation is fragmented, unaligned, or dysfunctional. Fixing one piece is not enough. You need a full rebuild of how your team, tools, and strategy connect. Multi-month engagement.
Full Marketing-Function Rebuild · $1M–$3M project
Read this pain page →You are heading into Series C. Your current marketing is assembled from disparate tactics and channels. You need a cohesive, scaled, and defensible marketing function before the growth acceleration.
Full Marketing-Function Rebuild · $1M–$3M project
Read this pain page →Your martech is a mess. Tools are disconnected. Data is not flowing. Attribution is broken. You need a comprehensive rebuild of your tech infrastructure before you can scale execution.
Full Marketing-Function Rebuild · $1M–$3M project
Read this pain page →A pain page names your specific marketing problem in your own words, not ours. It recognizes the pattern you are stuck in, explains why it happens, and routes you to the right diagnostic or intervention. Every pain page is a step 2 in the funnel: diagnosis before prescription.
Scroll the list above. Find the title that names what you are dealing with. Click it. You will land on a page that describes your situation, names the cause, and points you to a specific diagnostic or strategy engagement. No pages are sales pitches. All are diagnostic.
You read about your pain, see why it happens, understand what changes when it is addressed, and click a single link to book a diagnostic call or start a strategy engagement. The call or engagement is matched to your tier and your pain. No generic routing.
No. We have built 29 pain pages covering common situations for Bay Area founders and operators, Series A through C, bootstrapped companies, VCs with portfolios, and teams with broken marketing functions. If your situation is not listed, email and describe it. We may build a pain page for it.
Yes. Browse the services directly. But landing on the pain page first is more efficient. It names your situation, confirms you are in the right diagnostic tier, and shows you what to expect. Start there.
Every pain page routes to a diagnostic call or strategy engagement matched to your situation. Choose the pain that fits. Click through. Book your session. No guesswork.
Start with Your Pain →